May

Two For The Price Of One

Haven’t you always been attracted to “two for the price of one” sales? Isn’t it always better to get more for your money? The principle holds true for MLM marketers, too: When you’re looking for a new product (or service) to represent, think in terms of a company that offers you the chance to represent a line of products (or services) rather than just one.

Let’s first consider a fictitious energy drink, which we’ll call Ener-Gee. (If there is a real product by that name, I am not aware of it and not referring to it.) If you undertake to represent such a product, your potential client base is only people who use energy drinks… and perhaps people whom you might persuade to try such a product for the first time. And that’s it. Likewise, your downline will have only such people to sell to as well.

By comparison, let’s consider a fictitious line of health-oriented products that we’ll call FeelGreat Naturals. (Again, I hope there is no such real line of products with that name.) Including, once again, an energy drink, but also comprising vitamins, minerals, and such natural remedies as a wart remover, an anti-pain ointment, and an anti-cold-sore preparation, the line offers a panoply of products to combat a plethora of problems, as well as preparations to keep you in good general health and, of course, that energy drink to boost your pep levels.

If your clients (and your downline’s clients) don’t use energy drinks, they may well need to combat warts or cold sores, arthritis or other causes of pain, or they may be regular users of vitamins and minerals. In short, the number of people who are potential customers has grown considerably.

So has the number of prospects for your downline, since quite a few of the people you try to bring on board will also be mindful of the advantages of having a diversified line.

So which do you want to represent: Ener-Gee or FeelGreat Naturals? All other considerations being equal, it’s obvious that you’re better off with the wide-ranging line of products than the single product.

Think about that before you make your decision.