Use The Full Arsenal At Your Disposal

Welcome to the 21st Century… and all the perqs that come with it. Not only have we had advances in crop engineering, medicine, transportation, and much else, there are even new ways to market your MLM product or service and gather together your downline.

Think I’m full of hot air? Nope! How are you getting the word out?

Of course there’s word of mouth. That always has been and probably always will be a great way to spread any kind of news… or advertising. When Jon Dough tell his friend Ed Green that he’s found a great new product that’s worth using, or a great new line of products that’s worth representing, and Ed ought to try it, that’s word of mouth, and it’s powerful.

There’s networking. That includes everything from going to business networking events and passing out business cards to as many people as possible to calling, writing, or emailing all your friends, relatives, co-workers, neighbors, fellow club members, and anyone else you can think of and spreading the news to them.

There’s traditional advertising. For MLM-ers, that mostly means classified ads in the newspaper, but it can also encompass flyers to hand out or post, ads in such inexpensive venues as souvenir programs from your child’s school’s fund-raising events, or your Homeowners’ Association newsletter, and even radio advertising.

Ah, but then there are all the 21st-century methods.

First on the list is the venerable CraigsList, along with its many less-successful imitators.

Then there are the social media: FaceBook, LinkedIn, Twitter, and the others of that ilk, where you can “friend” people and tell them what you’re doing these days (selling a great new product line and looking for people to get in under you), “tweet” about the large check you just received (or the way your product resolved a problem for you, whether it was getting impossible stains out of your fave shirt or providing you with all the legal advice you needed for a flat fee when you ran into a tricky little problem).

There are other aspects of the web you can utlize too: a website, of course, and posting articles or blogs, with SEO keywords to draw people to your site. And of course spamming, if you want to go that route.

The possibilities are diversified and powerful. Welcome to the 21st Century.

Tags: mlm marketing